Dolce & Gabbana - 2023

Dolce & Gabbana

Customization of sneakers, bags, and accessories at TSUM and the brand's boutiques. An on-site artist painted guests' items in real time, creating one-of-a-kind pieces.

3

locations

100+

customs

5

days

Details

About the Event

Задача

Set up a custom zone at TSUM and Dolce & Gabbana boutiques for live personalization of the brand's products.

Решение

Deployed custom stations with artists at each location. Painting of sneakers, bags, and accessories in the brand's aesthetic with a personalized approach for every guest.

Результат

Over 100 unique customs in 5 days. The activation generated strong social media engagement and attracted new audiences to the boutiques.