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SuperStep - 2024
SuperStep
Free sneaker customization at stores in Moscow, Saint Petersburg, Yekaterinburg, and Khabarovsk. Live painting for shoppers — a unique activation at retail locations.
4
cities
200+
pairs of sneakers
10
days
Details
About the Event
Задача
Organize free sneaker customization across the SuperStep retail chain nationwide.
Решение
Set up custom zones in stores across 4 cities. Artists painted shoppers' sneakers right on the sales floor, creating unique designs.
Результат
Over 200 pairs of custom sneakers. Store foot traffic increased by up to 30% on activation days.