Yandex Market - 2024

Custom Truck

Sneaker customization across 6 cities in Russia with Yandex Market. A mobile workshop inside a branded truck — live sneaker painting for customers right on city streets.

6

cities

500+

pairs of sneakers

30

days on tour

Details

About the Event

Задача

Organize a mobile custom zone in a truck format for a tour across 6 cities in partnership with Yandex Market.

Решение

Developed the concept of a branded truck with a full workshop inside. In each city — live sneaker customization for customers with unique designs.

Результат

Over 500 pairs of custom sneakers in 30 days on tour. The activation became one of Yandex Market's highest-reach promo campaigns.