Superstep - 2025
Superstep
Limited series of customized sneakers for the SuperStep retail chain. The models were designed for display spaces and customization zones in three cities: Moscow, Saint Petersburg, and Yekaterinburg. Each pair is an exclusive piece hand-painted by Street Wave artists, created to showcase the studio's capabilities and the brand's visual language.
About the project ↓36
pairs
3
stores
Details
About the project
Task
Create a series of custom sneakers to decorate SuperStep custom zones and draw attention to the service inside the store.
Solution
We created a series of 36 customized pairs of sneakers for SuperStep's flagship custom zones in Moscow, Saint Petersburg, and Yekaterinburg. Each piece was handcrafted and served as a demonstration of how sneaker customization can exist at the intersection of product, art, and retail environment.
Result
The project strengthened the visual presence of custom zones inside the stores, attracted visitor attention, and turned the service display into a full-fledged art element of the space.