NO'CONCEPT - 2024
NO'CONCEPT
The studio's flagship project: over 30 custom pieces for streetwear brand NO'CONCEPT. A clothing collection united by a single visual code. The project included concept development, production, and an art performance on the collection launch day at the brand's boutique.
About the project ↓30+
pieces
1M ₽
project revenue
3
months of work
Details
About the project
Task
Reimagine the basic lineup and create a limited collection of custom pieces for NO'CONCEPT that would capture the audience's attention through art and experimental design.
Solution
The Street Wave team developed the concept and produced a custom series of 35 pieces. The process involved textile dyeing, hand screen printing, graffiti techniques, custom patches with artwork in Japanese grunge aesthetics, as well as hand distressing and decorative finishing.
Result
The result was a limited collection at the intersection of fashion and art that strengthened the brand's visual identity and made basic pieces more expressive, collectible, and eye-catching for the audience.