Adidas - 2024

Adidas Football

Football boot customization at the Adidas flagship store in Moscow. Live painting of football footwear with a unique design for every customer.

1

flagship

80+

pairs of boots

3

days

Details

About the Event

Задача

Set up football boot customization at the Adidas flagship store in Moscow.

Решение

We deployed a custom station inside the store. Artists hand-painted customers' boots with individual designs in the brand's aesthetic.

Результат

Over 80 pairs of custom boots in 3 days. The activation received strong customer engagement and reinforced the flagship's positioning.